Privacy Policy

At Publica, we take our users' privacy very seriously. This policy describes how we collect, use, and protect your information.

1. Our Services

Publica's social media management and customer service tools suite is accessible through our websites and mobile applications. These tools allow you to combine all your social media accounts to easily access and manage them from a single online platform. Through this platform, you can manage your social media, marketing and advertising campaigns, interact with your audience, schedule and publish messages, manage customer communication, and analyze the results of these activities.

Publica Services

Publica's social media management and customer service tools suite is accessible through our websites and mobile applications. These tools allow you to combine all your social media accounts to easily access and manage them from a single online platform.

Social Networks

The collection, use, and management of personal information by social networks, including Facebook, Instagram, Twitter, LinkedIn, and TikTok (collectively, "Social Networks"), are governed by their respective privacy policies and terms. When using Social Networks, you must comply with their privacy policies and terms. We recommend carefully reviewing their policies and terms, as Publica is not responsible for Social Networks.

Your Privacy Obligations

We trust that you comply with applicable privacy laws when collecting, using, or disclosing information about individuals through the Services, including obtaining necessary consents and providing appropriate notices. If we receive questions or complaints about your use of the Services, we will forward the request to you for handling.

Business Purposes

Our Services are not intended for minors and should only be used by individuals who are at least 18 years old who use the Services for business purposes.

2. What information do we collect?

We collect information about you when it is reasonably necessary for the following activities:

Use of our Services

We may collect the following information when you use our Services:

Account Information

Your contact and profile information, including your name, email address, organization name, and address. Your preferences, such as language, time zone, and the type of communications you wish to receive from us. Your profile picture (if you choose to provide it). We may obtain this information if you use a social login service, such as Facebook Login, to create or access your account. Billing information and other payment details (if you subscribe to a paid service), such as payment method and credit card number. The Services you have purchased from us, including plan type, number of team members, and transaction information related to the Services. We may also collect your mobile phone number, including the number associated with your WhatsApp account, when you voluntarily provide it through our forms, messaging platforms, or when interacting with our Services.

Content

Your social profile information from the Social Networks you choose to connect to the Services. For example, your Facebook profile information may include your username and profile picture. If you choose to share this information, it may include a specific location, such as an address, city, or place (e.g., a restaurant). Your messages, posts, comments, images, and other materials that you curate and upload to the Services, as well as information collected from Social Networks you choose to connect and display in our Services. Social media content and other user-generated content. Content from messages that individuals choose to share. Social media and messaging metadata.

Logs, Usage, and Support Data

Log data, which may include your IP address, the webpage you visited before using the Services, your browser type and settings, device information, the date and time you used the Services, browser settings, language preferences, unique identifiers, and cookies. Usage and analytics data, such as login frequency and different activities performed in the service. General location information. Questions, support issues, and general feedback you choose to provide.

Surveys, Events, Marketing, and Other Activities

Surveys, contests, and events we organize or are affiliated with: Contact information, participation, attendance, comments, and opinions. General information about the organization you choose to provide.

Browsing Our Websites

When you browse our websites, we collect information such as: Automated chat (chatbots) information if you make an inquiry or provide feedback. Cookies and tracking technologies, such as pixels and software tokens. Website usage data, including engagement rate, previous webpage visited, browser type, session experience, and mouse movements.

3. How do we use your information?

We use your information for the following purposes:

Provision and Security of our Services

Identify and authenticate users to ensure that only authorized individuals can use the Services. Set up your account, process payments, and manage your subscription. Respond to inquiries and provide you with information about the Services. Analyze the use of the Services to improve their functionality and security. Use location data to enable location-based features.

Communication with You

Send you information about our Services, events, and marketing communications according to your preferences. This includes contacting you via WhatsApp to provide assistance, confirm orders, send reminders, respond to inquiries, or share relevant content related to our Services, always in accordance with your communication preferences. Use email statistics to improve our communications and offer relevant content.

Improve our Websites and Applications

Analyze usage patterns and activities to diagnose problems and improve user experience. Personalize the information displayed on the website according to your interests. Use support feedback and suggestions to improve our internal processes.

4. What are your rights regarding your information?

Service Information

You can access, update, or correct most of your account data by logging in. If you need to delete information, contact us by email.

Marketing and Advertising Emails

You can opt out of marketing emails by clicking the "unsubscribe" link in our emails.

Consent for WhatsApp Communication

If you provide us with your WhatsApp number, you are giving consent for us to contact you through this medium. You can withdraw this consent at any time by writing to our contact email or managing your preferences from your account.

5. Who has access to your information?

Publica does not rent or sell your information. We restrict access to your information to authorized employees only and do not share your data with third parties, except in the circumstances explained below.

Authorized Contractors

Our authorized contractors may need to access your information when necessary to perform their work. For example: A customer service representative might need access to your account to validate your identity and respond to your inquiry. Our email communications team would need your contact information to ensure emails are sent correctly and manage unsubscribe requests. Our security team might review information to investigate denial of service attacks, fraudulent account activities, or other attempts to compromise the Services. All our employees and contractors are required to maintain confidentiality and protect the privacy of your information.

Service Providers, Authorized Resellers, and Partners

We share limited information about you with authorized service providers that we use for: Marketing services, Communications with you, Customer database management, Professional services provision, Service provision and management (including data centers, security, and payment processing). We limit the number of service providers that can process your content for the purpose of helping us deliver the Services. If you purchased a service through an authorized reseller or partner, we may share information about you with them (and receive information from them) to support the use of the purchased service.

Social Networks and Third-Party Services

If you connect your social networks to the Services or authorize a third-party service to access your account, you are agreeing to provide information to these social networks and third-party services under their terms and privacy policies. For example, if you connect your YouTube account to the Services, this connection will use YouTube's API services, and Google's Privacy Policy will apply.

Client Organizations

If your employer or a company has purchased the Services on your behalf, we may share information about you (name, email, and usage data) with that organization to help them manage their use of the Services.

Affiliated and Successor Companies

We may share information between affiliates and subsidiaries controlled by Publica, respecting our Privacy Policy. If Publica becomes involved in a corporate transaction (such as a merger or sale of assets), we will inform the new entity about the need to handle your information according to our Privacy Policy.

Legal Compliance, Government Agencies, and Professional Advisors

We may disclose information about you if it is reasonably necessary to comply with a law or regulation, respond to a court order, or exercise our legal rights. Additionally, we may disclose information to investigate illegal activities, fraud, threats to our property or to people's safety, or incidents of abuse of Services infrastructure. We may also share information with professional advisors (lawyers, accountants) when necessary for audits, regulatory reviews, or other legal purposes.

6. What international data transfers does Publica perform?

Under the General Data Protection Regulation (GDPR) and other data protection laws, your information can only be transferred to other regions if certain requirements are met. Our Services are managed from our headquarters in the U.S., and since the European Commission considers the U.S. a country with adequate data protection, your information may be transferred from the European Economic Area (EEA) to the U.S. Publica also uses external service providers (such as hosting providers, payment processors, and technology partners) that may store data on servers outside the U.S. We comply with EU data protection standards when making these transfers. Data on social networks may be shared globally. Social networks and third-party services that you integrate with our Services may process your information in various locations according to their own policies.

7. How do we protect your information?

Publica implements standard security measures to protect your information, including: Security and privacy training for our employees. Access controls to restrict data use only to those who need it. Encryption of data in transit and at rest. Security review of service providers. Complete encryption of payment information, handled only by PCI-certified organizations.

8. How long do we retain your information?

Generally, we do not permanently store social media content. Data is retrieved in real-time when you log into the Services. We save other content you produce (such as drafts for social media posts) so you can easily access it. Aggregated data is used for analysis, product improvement, and troubleshooting. In some cases, content may continue to exist on social networks after you delete it from our Services, so you will need to contact the social network directly to request its deletion. We retain your information as long as necessary to: Provide the requested Services, Comply with our legal obligations, Resolve disputes, Enforce the terms of the Services. When no longer necessary, we will securely delete or anonymize your information.

9. Publica's Roles under GDPR and UK Data Protection Laws

Depending on the situation and type of data, Publica may act as a data controller or data processor.

Publica as Data Controller

We act as data controller when: We collect information to manage your account. We monitor website usage. We manage your contact information for marketing and service communications. We respond to support or general inquiries. We recruit candidates for job opportunities.

Legal Bases for Processing

The legal bases for processing your information include: Your consent (for example, when you register for a webinar or submit your work history for a job offer). You can withdraw it at any time. Contract execution (for example, when we need your information to provide you with purchased Services). Legitimate interests (for example, to improve Services security or attract new customers). Legal obligations (for example, processing tax information to comply with tax legislation). Protection of vital interests (for example, obtaining health information in a medical emergency).

Your Rights when Publica is Data Controller

If Publica acts as data controller, you have the following rights: Right to object to processing (for example, stop sending marketing emails). Right to restrict processing (for example, if you believe your information is incorrect). Right to data portability (request a structured and readable copy of your data or transfer it to another service). If you need assistance exercising these rights, contact us.

10. Your California Privacy Rights

If you are a consumer as defined by the California Consumer Privacy Act (CCPA) as modified by the California Privacy Rights Act (CPRA) (collectively, "California Privacy Laws"), the following provisions apply to you. Term definitions are established in the California Privacy Laws.

Your Rights

We have described certain rights in the section "What are your privacy rights?"

Under California Privacy Laws, you may have the following specific rights

The right to know what personal information is collected about you, which we have established "here". The right to have your personal information deleted. The right to correct inaccurate personal information. The right not to be discriminated against for exercising consumer rights under California Privacy Laws. You can access, update, or correct most of your Account information by logging into your account; or you can exercise your rights by emailing our Privacy team. While we disclose personal information to service providers for the purpose of managing our relationship with you (e.g., distributing marketing communications) and providing the Services, we do not sell your personal information.

11. Changes to this Privacy Policy

We may change this privacy policy at any time to reflect updates in our Services, applicable laws, and other factors. If we make material changes, we will include a prominent notice on this website and/or our Services, but we recommend reviewing this policy periodically to stay informed.